The current debate over the War in Iraq has pretty much divided the country, and many feel that the other party is to blame. Conservatives and Liberals are almost at each other’s throats over what the strategy should be in Iraq. This piece of propaganda I found online clearly demonstrates a Conservative view on a war and how they feel about the Liberal’s in the process. It depicts an American pilot standing in the cockpit of his plane, while squadrons of bombers fly behind him. Red, white and blue lettering and background colors spark a patriotic feeling, despite the text that puts down half of America, stating, “Shut the Fuck Up, We’ll Protect America….Keep out of the way, Liberal Pussies.” The propaganda style of this poster brings back a World War II feeling of patriotism that effectively inspired a nation to support the war effort. The rhetoric being used here is a combination of ethos and pathos, but show a complete lack of logos. Using the image in the style of World War II propaganda, this poster utilizes the ethos of propaganda and the pathos of patriotism to portray Conservatives as the heroes of the war while stating the downfall of the Liberals in America with offensive language.
Original World War II propaganda was used to demoralize the enemies of America and to inspire Americans to put all their effort into the war. This more modern piece targets another set of Americans as the target, namely Liberals, and the text uses comparison-contrast to show that Conservatives are heroic, real Americans, and then blatantly calls Liberals “pussies”. This contrasts the bravery and cowardice of the two political stances. Cause and effect can also be seen when the picture shows that if Conservatives can get Liberals out of the way, we can win the war. It is also using a descriptive strategy by describing the Liberals as “pussies” and the Conservatives as taking care of business. These development strategies employ the rhetorical strategies of ethos and pathos. The red, white, and blue colors used in this poster are examples of the ethos used to argue that Conservatives are more American and heroic than Liberals. Our country’s colors are a symbol for being All-American, and convey a certain sense of credibility and power. The vision of the perfect American pilot, standing proud on his plane, and looking tough all contribute to this piece’s ethos. Americans are usually thought to be the saviors of countries in need, and we are supposed to be good looking and masculine, which is represented here. Overall, the whole propaganda look of the poster brings a certain characteristic of patriotism and being true
American, which is ethos in itself. The original real World War II poster targets the Japanese as being brutal and torturing our troops. This compares and contrasts America’s treatment of prisoners of war to Japan’s, and is aimed at inspiring Americans to believe in the fight against Japan and to not trust them as a race. It too is descriptive in the piece of real newspaper that tells the horrific story Yank prisoners killed by Japanese soldiers.
Propaganda was a form of psychological warfare that inspired our nation during the last big war to stand behind our troops and our nation. That ethos follows the form of propaganda of being super patriotic. When it comes to the pathos of the propaganda, the patriotic colors and images invoke feelings of well, patriotism and reminiscent of a better time when America was at war, but the whole country supported the fight. The scene on the poster also creates that feeling of being proud to be an American, and that adds to the argument that only the Right Wing side of the spectrum can bring us back to the good old days of glory and patriotism.
The style of propaganda itself supposedly has several ground rules, which, according to Charles Roetter in The Art of Psychological Warfare, were making sure it has an aim or purpose, has a target, carries credibility, and is a means of communication or dissemination (24). This piece here does have a purpose of establishing a bias against Liberals, and the target would be Liberals. It is a means of communication, but it hardly carries credibility in its argument, except that the generalization that Liberals are more against the war and want to pull out, while Conservatives are gung ho about the war. This difference arises from the associations with political parties, the Liberals tending to be mostly Democrats, and the Conservatives being Republican. This message is being sold through the use of propaganda which has a powerful effect on the enemy if it carries credibility, but if it doesn’t, it won’t get the attention of the target enemy, or at least it will not hold that attention for very long (Roetter 17).
The message being sold here that Conservatives will get the job done in the war better than the Liberals is presented through the strong use of text and foul language, and vintage pictures of victorious American troops. It is made to look like it was printed in 1940’s America during the Second World War, but there was no kind of debate during that time of whether Liberals or Conservatives had the right idea about what to do in the war, so it is a current piece. Also the use of the “F word” and the name used to describe Liberals were not commonly printed on propaganda to be hung in public. It can be read to mean the War in Iraq. The fact that the words speak the whole message in bold large font while the picture doesn’t really show an aspect of the argument makes the point much easier to catch on to. The viewer can be an average person and simply read the words and then look at the picture to see what he is trying to be told. Making the message accessible to the public will ensure it is spread more quickly, especially across the lower class people.
An offensive, bold poster such as this is going to catch the attention of any average American, and then make its point that they need to place there trust in the Conservative side of the political spectrum to hope to glean any success in the war. It clearly argues, simply through its text, that Liberals do not have what it takes to give America another victory. The propaganda style of the poster invokes patriotic emotions which can lead to patriotic support of the Conservatives and their plan for the war. Using the rhetorical appeals of ethos, with the propaganda style itself, and pathos, the American colors, to convince an audience of the Right Wing way of life compared to the Left.
Works Cited Page
Roetter, Charles. The Art of Psychological Warfare 1912-1945. Briarcliff Manor: Scarborough House, 1974.
Original World War II propaganda was used to demoralize the enemies of America and to inspire Americans to put all their effort into the war. This more modern piece targets another set of Americans as the target, namely Liberals, and the text uses comparison-contrast to show that Conservatives are heroic, real Americans, and then blatantly calls Liberals “pussies”. This contrasts the bravery and cowardice of the two political stances. Cause and effect can also be seen when the picture shows that if Conservatives can get Liberals out of the way, we can win the war. It is also using a descriptive strategy by describing the Liberals as “pussies” and the Conservatives as taking care of business. These development strategies employ the rhetorical strategies of ethos and pathos. The red, white, and blue colors used in this poster are examples of the ethos used to argue that Conservatives are more American and heroic than Liberals. Our country’s colors are a symbol for being All-American, and convey a certain sense of credibility and power. The vision of the perfect American pilot, standing proud on his plane, and looking tough all contribute to this piece’s ethos. Americans are usually thought to be the saviors of countries in need, and we are supposed to be good looking and masculine, which is represented here. Overall, the whole propaganda look of the poster brings a certain characteristic of patriotism and being true
American, which is ethos in itself. The original real World War II poster targets the Japanese as being brutal and torturing our troops. This compares and contrasts America’s treatment of prisoners of war to Japan’s, and is aimed at inspiring Americans to believe in the fight against Japan and to not trust them as a race. It too is descriptive in the piece of real newspaper that tells the horrific story Yank prisoners killed by Japanese soldiers.Propaganda was a form of psychological warfare that inspired our nation during the last big war to stand behind our troops and our nation. That ethos follows the form of propaganda of being super patriotic. When it comes to the pathos of the propaganda, the patriotic colors and images invoke feelings of well, patriotism and reminiscent of a better time when America was at war, but the whole country supported the fight. The scene on the poster also creates that feeling of being proud to be an American, and that adds to the argument that only the Right Wing side of the spectrum can bring us back to the good old days of glory and patriotism.
The style of propaganda itself supposedly has several ground rules, which, according to Charles Roetter in The Art of Psychological Warfare, were making sure it has an aim or purpose, has a target, carries credibility, and is a means of communication or dissemination (24). This piece here does have a purpose of establishing a bias against Liberals, and the target would be Liberals. It is a means of communication, but it hardly carries credibility in its argument, except that the generalization that Liberals are more against the war and want to pull out, while Conservatives are gung ho about the war. This difference arises from the associations with political parties, the Liberals tending to be mostly Democrats, and the Conservatives being Republican. This message is being sold through the use of propaganda which has a powerful effect on the enemy if it carries credibility, but if it doesn’t, it won’t get the attention of the target enemy, or at least it will not hold that attention for very long (Roetter 17).
The message being sold here that Conservatives will get the job done in the war better than the Liberals is presented through the strong use of text and foul language, and vintage pictures of victorious American troops. It is made to look like it was printed in 1940’s America during the Second World War, but there was no kind of debate during that time of whether Liberals or Conservatives had the right idea about what to do in the war, so it is a current piece. Also the use of the “F word” and the name used to describe Liberals were not commonly printed on propaganda to be hung in public. It can be read to mean the War in Iraq. The fact that the words speak the whole message in bold large font while the picture doesn’t really show an aspect of the argument makes the point much easier to catch on to. The viewer can be an average person and simply read the words and then look at the picture to see what he is trying to be told. Making the message accessible to the public will ensure it is spread more quickly, especially across the lower class people.
An offensive, bold poster such as this is going to catch the attention of any average American, and then make its point that they need to place there trust in the Conservative side of the political spectrum to hope to glean any success in the war. It clearly argues, simply through its text, that Liberals do not have what it takes to give America another victory. The propaganda style of the poster invokes patriotic emotions which can lead to patriotic support of the Conservatives and their plan for the war. Using the rhetorical appeals of ethos, with the propaganda style itself, and pathos, the American colors, to convince an audience of the Right Wing way of life compared to the Left.
Works Cited Page
Roetter, Charles. The Art of Psychological Warfare 1912-1945. Briarcliff Manor: Scarborough House, 1974.
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